Mayoya Boutique: Scarves and Hijab Essentials, With the Stock Room Built In

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Mayoya Boutique sells scarves, shawls and hijab essentials, and most of its customers find it on Instagram and shop from a phone. Most styles come in many colours, so the shop is built around picking the exact shade. Customers pay by card through Paymob at checkout, and orders ship through Bosta with tracking. Behind the storefront sits a full operations system, so the till, stock, orders and reports all work from the same product list.

Shopping the range

  • Seven collections: Mohair shawls, linen crinkle, ruffled, printed and plain modal, basics and hijab essentials, each with its own page and photos.
  • Every colour to choose from: Each style lists all of its shades (Linen Crinkle alone comes in fourteen), so the customer picks the exact one she wants.
  • Search, filters and sorting: Search from any page, filter by category, price, stock or discount, and sort by newest or best seller.
  • Arabic and English: The shop switches between both languages, so every customer reads it in the one she is comfortable with.
  • Comfortable on a phone: The shop is designed for the small screen first, where most of its visitors shop.

Offers that are easy to see

  • The discount on the product itself: The original price, the sale price and the percentage off are shown side by side.
  • New arrivals, discounts and best sellers up front: The home page groups the latest pieces, the current offers and the most popular styles, so a returning customer sees what changed at a glance.

Paying and delivery

  • Card payments through Paymob: Customers pay by card at checkout, and the payment is confirmed on the order straight away.
  • Shipping through Bosta: Orders are sent as Bosta shipments with tracking, without anyone re-entering the delivery details.
  • Orders followed after placing: Customers check the status of their orders from their account instead of sending a message to ask.
  • Clear policies: The shop's terms are shown on the first visit, shipping, refund and cancellation policies are published on the site, and a cancellation request can be sent in a few taps.

Running the shop

  • The catalogue managed in-house: Products, colours, prices, discounts and stock are updated by the owner from a control panel.
  • Orders in one place: Every order arrives with its delivery details, and its status is updated as it moves from confirmed to delivered.
  • Posts and a link hub: News and styling posts are published on the site, and a single link page gathers everything for Instagram followers.
  • Access split by role: Each person on the team gets the permissions their job requires and nothing more.

Stock and sales on the same system

  • A till built in: In-person sales are rung up, discounted and printed as a receipt from the same platform that runs the website.
  • One stock, online and in person: Website orders and in-person sales draw from the same stock, so the shop cannot sell what is already gone.
  • Colours counted separately: Each colour of a style is tracked on its own, so the numbers in the stock room and on the site match.
  • Barcodes and labels: Every product and colour carries its own code, and labels are printed straight from the product list.
  • Reports the owner can act on: Sales and stock reports are built from what actually happened, including the value of what is sitting on the shelves.
  • One sign-in: Staff reach the control panel from the site itself, with no second system to log into.

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Project Highlights

Online Store
Scarves & Hijab
Women's Fashion
Card Payments
Shipping Tracking
Point of Sale
Stock Control
Arabic & English
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